A Day in Big Data is a proactive thought-piece that shows how we can make sense of large amounts of unstructured data and make it useful, particularly in retail.
I started by designing the digital interfaces shown in the film. One of the goals of the movie is to show how we can use Big Data today, not in the future, therefore, I used a familiar and clean style to hold true to this idea.
I went on to design, art direct and develop a fully responsive site that offers more information about the Big Data concept to support the film.visit site
I focused on creating clean and intuitive infographics to simplify the Big Data concept and give insight into the phenomenon. Icons, colours, fonts, animations and layout all work together to make a complex concept easy to understand.