A Day in Big Data is a proactive thought-piece that shows how we can make sense of large amounts of unstructured data and make it useful, particularly in retail.
I started by designing the digital interfaces shown in the film. One of the goals of the movie is to show how we can use Big Data today, not in the future, therefore, I used a familiar and clean style to hold true to this idea.
I went on to design, art direct and develop a fully responsive site that offers more information about the Big Data concept to support the film.
visit siteI focused on creating clean and intuitive infographics to simplify the Big Data concept and give insight into the phenomenon. Icons, colours, fonts, animations and layout all work together to make a complex concept easy to understand.
For the first time, I had the opportunity to experiment with a new design approach. The basic desktop design was created in Photoshop while the responsive design was fully developed in the browser. This solution made it possible for me to complete the design and code of the microsite in only two weeks.
Site of the day on
AWWWARDS
Nominee for developer of the year on AWWWARDS
Site of the day on
CSS DESIGN AWARDS
Feautured on
SITE INSPIRE
First page of Google search results on Big Data
1.1m estimate impressions on Twitter and over 3K shares on Facebook
23k+ video views on YouTube within a month from the launch
Featured on Chinese TV News network (c. 160m viewers)